When discussing dental marketing Los Angeles, XD Practice knows content is king above all else. Content is the defining factor in a successful digital marketing plan because it allows you to connect with potential customers. It also gives you a platform to build a reputation as a trusted practice.
Content marketing has become the most effective form of marketing for dentists. Dentists can use content marketing to increase business by executing their marketing plan and directly reaching the audience.
Defining Content Marketing
Blogging for dentists in Los Angeles is a form of content marketing. This type of marketing is a long-term strategy used to increase SEO for business. The goal of content marketing is to create and post content. This regular, high-quality content is specially designed with the intention of getting people to click.
The content must be something that speaks to potential patients. This type of material is hard to find and create, so effort must be used to ensure the reader wants to pass the information on to others.
Forms of Content Marketing
The most popular type of content marketing is blogging for dentists in Los Angeles. A variety of companies that utilize blogging report receiving 67% more leads. When XD Practice uses blogging for dentists in Los Angeles, our experts will discuss the common questions asked by your patients.
These questions can make excellent topics for a blog. If patients are continuously asking about the best mouthwash to use, a 500-word blog about your recommendation and why could be written. When blogging for dentists in Los Angeles, it is vital to include visual content.
High-quality images can help the blog rank high in both search engine results pages and in images results pages. These images will also encourage people to share the blog on their social media pages.
Besides blogging for dentists in Los Angeles, videos are the second most popular form of content marketing. Videos are also the fasting growing form of content because they can easily be embedded on social media and other websites.
XD Practice will include a transcript of any video to signal to search engines the topic associated with the video. This transcript will also make the video contents available to the hearing impaired.
At first glance, many people would say eBooks are not useful content marketing tools, but they would be wrong. A variety of potential customers explore eBooks for information about particular procedures.
If a person is interested in dental implants, he or she may be interested in reading an eBook you wrote about the advantages and disadvantages of certain types of implants. To download the eBook, the individual would have to complete a short lead form.
The information gathered from the lead form could provide useful data such as an email address for the user. This email address can help take the user through the rest of the sales funnel by allowing us to provide more content directly to the individual.
The final type of content marketing discussed here is newsletters. Newsletters can change how people interact with your practice. A regular newsletter with useful content will keep your patients engaged with your practice.
When XD Practice uses newsletters, our experts will include links to your other blog post, special offers, and useful tips making the newsletter the center of your content marketing strategy.
If the aspects of content marketing seem overwhelming or you do not have the time to create content, do not worry. Our experts at XD Practice can handle all of your content marketing needs while we are providing reputation management.