PPC for dentists is a dental marketing tool that stands for pay per click. This dental marketing Los Angeles tool is one of the most effective means for creating massive amounts of traffic to your website.
XD Practice will use the best practices for PPC for dentists ensuring your dental practice is first when new or potential clients search for dentists and dentist services. We use five best practices, so your dental practice gets the most out of a PPC for dentists ad campaign.
Specialized Keyword Research Practice
To develop an effective PPC campaign, a Los Angeles online marketing expert will perform thorough keyword research. This research will identify the process and ways potential customers are searching for dental services in your area.
Once these keywords or phrases are identified, our marketing experts at XD Practice will use them to position your dental marketing ads in front of new or potential dental patients. This process will help edge out your competition when the prospective patient is searching for dental services. The Google Keyword Planner is one of the excellent tools our experts use for this step of the PPC for dentists process.
Targeted PPC for Dentists Ads Practice
The next step is to create PPC ads using the specialized keywords. Our experts will ensure your ad links to your website’s assigned page.
For example, if the add is advertising implants, when the customer clicks the ad, it will take him or her to the section of your website dealing with implants. This guarantee never links the advertisement to a primary homepage to avoid losing the potential customer to some other practice.
Enticing Titles Practice
As XD Practice is creating your ads, we ensure the titles are click enticing. These titles are used to draw in the potential customer and must showcase the uniqueness of your dental practice. These titles are also the first thing Google searchers will see about your practice.
This fact is why enticing titles is one of our top dental marketing tools in our PPC for dentists toolbox. So instead of using Rocky Ford Dental Care—Dentist in Los Angeles as a title, our experts will use a title similar to Dental Implants in Los Angeles—Free Consultation with X-rays. The second title offers information about the unique services provided by your dental practice.
Relevant Content Practice
After XD Practice has created enticing titles for your ad, we will create the body of your dental marketing ad that is a continuation of the title. The key to this step is never to surprise the potential client. This statement means the information in the announcement should match the data in the title.
Each element of your PPC for dentist needs to work together. Your potential new customers should understand what to expect from the contents of the ad by the title of the announcement. When our experts at XD Practice creates the body of the ad, they will also include a call to action to drive the traffic to your dental practice’s landing page.
Excellent Landing Page Practice
Once the PPC for dentists ad has enticed a click, the momentum must continue by guiding the potential customer to a conversion optimized landing page of your website. This process will turn potential clients into new patients.
An excellent landing page is the backbone of a conversion. XD Practice will ensure quality content for all of your landing pages by using our experience and education.
With the use of these five best practices for PPC, your dental practice will benefit from pay per click advertisements. As you are developing your Los Angeles online marketing for dentists, you may want to consider Local Listing Marketing.