When we discussed local listing marketing, we explored online reviews. Reputation management is where XD Practice gathers excellent reviews and responds to negative reviews to ensure a positive impact on your dental practice.
Comment cards or talking to a manager use to be the only way a person could provide a review of your services. With sites such as Google and Yelp, the internet has become a massive comment card for all to see.
Negative reviews and demands not answered can cause a business to lose potential customers, SEO rankings, and the company’s trusted reputation. Reputation management for dentists can influence website traffic and conversions, SEO rankings, and a variety of other aspects of your marketing plan.
Traffic and Conversions
The most persuasive marketing tool available has always been word of mouth referrals. Reviews on websites like Yelp are replacing the traditional word of mouth referrals from the past. Typically, when a person searches for services, the company’s Yelp page is included within the first five results.
Google star ratings can also appear on the search results page. This metadata gives the searcher a sense of the business before he or she even begins to read any of the actual reviews. When the user finds a variety of positive comments, he or she is more likely to click through to the company’s website.
This click brings traffic to the website and eventually could lead to conversions. Once the user has clicked onto the site, he or she may begin to look for information to support the positive reviews.
Our experts at XD Practice knows to include pictures of smiling customers, excellent customer testimonials, photos of supportive dentists, etc. to help confirm the reviews. This step is only one aspect of reputation management for dentists.
Another aspect of traffic and conversion is negative reviews or a one-star problem. Visitors believe that negative reviewers are honest making the reviewer trustworthy as a word of caution.
If a business has a negative issue (poor customer service, poor dental service, billing issues, etc.) posted on a website like Yelp, very few potential customers will want to open themselves up to the same type of problems happening to them.
Most of these reviews are anonymously posted on these types of sites. Customers will go to the competition if these reviews are not positive or explained. Our experts will provide a variety of strategies to ensure reputation management for dentists.
These strategies include marketing that high lights your strengths, benefits of using your practice, and established long-term customer relationships. Our experts will also respond to reviews in a professional and friendly manner.
It is essential to prevent negative reviews by providing the best open and friendly customer service experience for all of your customers.
Benefits of Positive Reviews
The most significant benefit of positive reviews is the impact on a company’s SEO tactics. This impact is definite and measurable. If your company has an excellent rating, it is easier and more cost effective to appear at the top of the results.
Your reputation is a vital component of any marketing strategy. Our reputation management for dentists will encourage satisfied customers to write reviews while being open, honest, concerned, and trustworthy to those customers not so happy.
By utilizing XD Practice’s reputation management for dentists, you can rest assured that your company’s ratings will be satisfactory. Email marketing can also help to encourage positive reviews for your dental practice.