Local searches lead to 50% of visitors to a business. This fact is why XD Practice builds and maintains a dental local listing in Los Angeles in a variety of directories including:
• Yellow Pages
When potential patients search for dental services, they typically use keywords that include their location. An example is ‘dentist Los Angeles.’ Search engines also can use a person’s IP address and WiFi network to provide local results when he or she is searching for services.
The website’s relevancy to the search query will guide the results provided by the search engine. This fact means the more effort involved in location-based marketing, the higher rankings in the search results. The higher the ranking, the better online presence guaranteeing increase leads. XD Practice uses a quality of methods to take advantage of these local searches.
Claim Map Listings
Our experts will utilize Google My Business, Yahoo Local, and Bing Place’s ability to allow businesses to create a profile to appear within search engine results for dental local listing in Los Angeles. Our experts claim these profiles with all three search engines to ensure an increased chance of your dental practice showing up when someone searches for a local dentist.
So, when a person searches for a dental local listing in Los Angeles, he or she will typically use the keywords ‘Los Angeles dentist’. With the claiming of the map listings for Google, Bing, and Yahoo, your business will appear at the top of the results page.
Each also provides a business profile for the local dentists included in the results. A more optimized business profile will have a higher chance of appearing in these search results. XD Practice understands to optimize a profile:
• Include as much information as possible
• Information must be accurate
• Excellent eye catching professional photos should be used
Dental local listing in Los Angeles can also benefit from PPC campaigns. It is vital to include local keywords with the specific keywords identified in the research during the first step of a PPC campaign.
XD Practice will save you time and money while increasing qualified leads by narrowing down your keywords to your particular location. This fact means we would never use broad keywords such as ‘dentist’ because it would quickly use your marketing budget for PPC by applying it to nationwide searches.
Instead, our experts will use more specific keywords such as ‘Los Angeles dentist’ that help to guarantee the potential customers finding your business are in your general area. Proximity will help to convert them into new patients making a dental local listing in Los Angeles more effective.
Utilizing Local Reviews
The last method to use to take advantage of dental local listing in Los Angeles benefits is customer reviews. 80% of customers trust online reviews found in the local search results. When XD Practice claims your map listing in Google, Bing, and Yahoo, it provides a space for customers to write a review about your dental practice.
These reviews will appear in your search result profile. This ability can be a double edge sword for your company. If customers are leaving positive reviews, your practice will benefit. However, if the reports are adverse, your practice may suffer.
This fact is why XD Practice will be on point to manage and respond to reviews within and without your listings. Our experts will:
• Respond to all reviews whether negative or positive
• Respond as quickly as possible
• Respond professionally and friendly
• Give a phone number to avoid negative conversations appearing online
Dental local listing in Los Angeles can significantly benefit your dental practice. If you need more Los Angeles online marketing for dentist, content marketing and blogging can also be used.